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"For their Spring 2011 ad campaign, Valentino’s Maria Grazia Chiuri and Pier Paolo Piccioli tapped three of the hottest models of the moment—Freja Beha Erichsen, Caroline Brasch Nielsen, and Julia Saner—to showcase their gossamer-light collection. David Sims shot the black-and-white images in Valentino Garavani’s Place Vendôme home—what the designers call “a poetic and ultra-chic Paris setting.” It is Sims’ second campaign for the house.

“These dreamy black-and-white shots show three different beauties, each with something unique,” Chiuri and Piccioli explain to Style.com. “This is a very feminine, stylish campaign, with a light, playful twist that reveals the Spring 2011 collection’s airy atmosphere and captures the brand’s lifestyle. In cinematic style, we wanted to tell the stories of three different women enjoying private moments in the comfort of their homes.”"